# Pricing · Shimli, AI agents for banking and collections > One plan at $139 a month with every feature, a 14-day trial and self-serve setup. Extra instance $59, Flow Builder $19, seat $9. Pricing ## A simple model, that scales with the operation. A single plan, with the whole platform. Set-up costs nothing and you build the flows yourself. You only pay the plan, the AI usage you consume and whatever Meta or your carrier charges. A single plan **$139** /mo The whole platform, with no features locked behind a tier. What grows is capacity, not the feature list. - 3 human seats and 1 admin - 1 Flow Builder - WhatsApp, Facebook, Instagram and web connection - Unlimited WhatsApp templates - Every feature on the platform Book a demo [Try it for 14 days](https://shimli.app/user/auth/create-account) And it scales by - Additional instance $59 /mo Each channel connection is an instance: a second WhatsApp number, another Facebook page, another site. - Additional Flow Builder $19 /mo One more builder, to separate processes that don’t share logic. - Additional human seat $9 /mo Add the seats your team needs, without changing plans. - AI usage $49 · 2,450 queries Per 2,450 queries to the engine. It varies: a simple reply costs less than analyzing, deciding and executing. All included ### One platform, with nothing behind a paywall. There are no editions or tiers: everything you see is available from day one. Each line links to its documentation, in case you want the detail before talking to anyone. Conversations - Inbox - CRM and dashboard - Contact management - Permissions and roles - Mobile app for agents AI automation - Flow Builder - Node catalog - AI agent inside the flow - AI collections agent Campaigns and capture - Mass campaigns - Email marketing - WhatsApp templates - AI polls - WhatsApp forms - Short links Data and commerce - Databases and lists - Product catalog - Lead injection - CRM configuration [See the full documentation](https://docs.shimli.app) Channels ### Eight channels, a single inbox. Eight channels in a single inbox, with the same agent and the same history behind each one. No need to choose which one to serve. [WhatsApp API Conversations, templates, catalog and forms](https://docs.shimli.app/getting-started/whatsapp-setup) [Telegram Conversations and automated flows](https://docs.shimli.app/getting-started/telegram) [Facebook Messenger and post comments](https://docs.shimli.app/getting-started/facebook-instagram) [Instagram Direct messages and comments](https://docs.shimli.app/getting-started/facebook-instagram) [Web live chat The same agent, inside your site](https://docs.shimli.app/getting-started/live-chat-setup) [Calls AI voice, inbound and outbound](https://docs.shimli.app/getting-started/calls-sms) [SMS Notifications and mass reminders](https://docs.shimli.app/getting-started/calls-sms) [Email Campaigns, sequences and replies](https://docs.shimli.app/guides/email-marketing) How you get it running ### Two ways to get it running. Self-service ### Self-service, from day one. The platform is yours from day one, and you don’t build it alone: the AI assistant is there at every step, from setting up the account to building the flow you describe in one sentence. The assistant climbs the learning curve, not you. Set-up is free and always will be. [Try it for 14 days](https://shimli.app/user/auth/create-account) - 01 You create your account You’re in within minutes, not weeks. The trial runs for 14 days. - 02 You connect your channels WhatsApp, web, social, SMS and email, all from the same screen. - 03 You build your flows In the visual builder, without writing a line of code. - 04 And you put it to work Campaigns, reports and agents, whenever you need them. **AI assistant** It walks you through every one of these steps: it configures, connects, builds and fixes alongside you. Hands-on ### Hands-on, when the process calls for it. Some processes aren’t solved by dragging nodes. When the agent has to understand your policy, talk to your core and hold your operation’s exceptions, our team steps in. - 01 We step into your operation We sit with your team to see the real process: who decides what, under which policy and with what data. - 02 We design the logic What the agent resolves on its own, where it stops and what escalates to a person. You set the rules. - 03 We build it and leave it running Connected to your systems, tested on your cases and with your team trained to adjust it. This is how we work with financial institutions and high-volume operations, where one wrong decision costs more than the entire project. Quoted after the analysis, based on the logic that needs building. Tell us your process Trust ### Brands and groups already running on Shimli. Programs and alliances **Meta Business Partner** Official WhatsApp Business API connection **NVIDIA Inception** Program for companies building with AI **Emprelatam** Entrepreneurship network across Latin America Frequently asked ### What people ask before getting started. Straight answers on what Shimli is, what it costs, what it integrates with and who is behind it. What is Shimli? – Shimli is a platform to build and run AI agents at financial institutions. An AI agent is a program that understands the context of a conversation, queries the institution’s systems, decides within the policies defined for it and carries the task through to the end. It is built by Sheilim LLC, headquartered in Miami. What is the difference between a chatbot and an AI agent? + A chatbot replies from a script: it recognizes an intent and returns text written in advance. An AI agent understands context, analyzes information, executes tasks in the institution’s systems and escalates to a person when needed. A chatbot replies; an agent resolves. How much does Shimli cost? + One plan at $139 a month with every feature on the platform: there are no editions or tiers. It includes 3 human seats and 1 admin, 1 Flow Builder, WhatsApp, Facebook, Instagram and web connection, and unlimited WhatsApp templates. Added separately: an extra instance at $59 a month, an extra Flow Builder at $19, an extra human seat at $9, and AI usage at $49 per 2,450 queries. The trial runs 14 days. How long does it take to implement an AI agent? + Creating the account and getting started takes minutes, not weeks: setup is self-serve and the trial runs 14 days. For an implementation with integrations, the usual path is three steps: a 30-minute discovery to frame the use case and the metrics, a pilot on a real process, and progressive connection via API. What systems does Shimli integrate with? + It integrates on top of what already exists, without replacing it. It connects WhatsApp, Facebook, Instagram and web as channels, and internal systems —CRM, databases, the core— over API. The WhatsApp connection is official: Shimli is a Meta Business Partner. You can start with a contained pilot and connect the rest progressively. Is it safe to let an AI agent decide on its own? + The agent never decides out of bounds: it operates under the policies, rules and guardrails the institution defines, and the final decision can still be human. Data travels and is stored encrypted, each client operates on an isolated space, and only stable, tested models run in production: no agent runs on an experimental version. There is full traceability, access control and activity logging. Which countries does Shimli operate in? + Shimli operates with 160 active clients across 15 countries in the region. Headquarters are in Miami, United States, and that is the entity you contract with; the engineering and operations team is in San Pedro Sula, Honduras, and regional operations are in Medellín, Colombia. Who is behind Shimli? + Shimli is the product of Sheilim LLC, an artificial intelligence lab with more than seven years building with AI. The company is a Meta Business Partner, part of NVIDIA Inception, the 401 Accelerator and Emprelatam, and was selected among the 50 companies at Volcano Summit 2025. How is an AI agent's result measured? + The pilot measures results from the first weeks: reach, payment promises, recovery, reduced operating load, response times and cost per action.