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Processes from the inside, committee decisions and production figures. What changes when an agent really operates, and what still needs a person.

A finance analyst reviews a budget on her laptop next to a colleague in a bright office
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Budgeting WhatsApp: the cost per resolved case

Since October, WhatsApp is billed per message. The formula to budget it, three operations worked out with real rates and the levers that bring it down.

Luis Aguilar