Platform
The agent that sells inside the WhatsApp chat
WhatsApp went from service channel to point of sale. What an AI agent needs to recommend, build the cart and get paid without leaving the chat.
Processes from the inside, committee decisions and production figures. What changes when an agent really operates, and what still needs a person.
Since October, WhatsApp is billed per message. The formula to budget it, three operations worked out with real rates and the levers that bring it down.
Platform
WhatsApp went from service channel to point of sale. What an AI agent needs to recommend, build the cart and get paid without leaving the chat.
Platform
Gartner gives three reasons: rising costs, value that is never proven and risks without controls. Three real cases and how to cover each one from day one.
Support
From October 1 Meta charges for every reply inside the 24-hour window. Seven adjustments so that it does not land on your invoice.
Platform
Instead of summarising impressions, I counted the sessions: 22 of the 67 had AI in the title. That says a lot about where banking in the region stands.
Support
AI agents are doing to apps what apps did to websites. What that means for an institution running real volume, and what separates a chatbot from an agent.
Platform
What the Volcano Innovation Summit 2026 left behind: when capability gets cheap, the advantage becomes trust. And trust has two sides.
Platform
The reason is almost never the model. It is five conditions around it, and all five can be diagnosed before you sign anything.
Credit
An analyst does not lose time deciding. They lose it waiting for the missing document. What changes when the file arrives complete and validated.
Support
The problem in a support operation is not volume: it is that the 80% shares a queue with the 20% that does need judgement, and delays exactly what matters.
Collections
The 1 to 30 day window is where the most is recovered per contact, and the one that looks least urgent. What happens when volume outgrows the team.
New on the blog
Budgeting WhatsApp: the cost per resolved case
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